If you’re someone who is running a business in the present day market, you not only need a website but rather a website with high quality content in it. Just owning a business website is not enough in the current competitive market. This often calls for outsourcing your business’ content to a third-party professional article writer or a content writing service. Blogging has emerged to be one of the best ways of promoting your brand, driving traffic to your website and setting up your business as an expert.
From where do you get great content? You know you could definitely write down content all by yourself but would that be professional enough? You require writing content which converts into instant revenue.
Hiring a blog writer is necessary – Why is it so?
Content marketing has never been more necessary for a business as it is now because the consumers depend mostly on the web to research services and products and then they find out the companies which sell those products. As per Adweek, 85% of the consumers research online before they purchase anything. The statistics seem to be similar with people who buy things locally. Here’s what a survey found out:
§ 95% of the consumers first go through online reviews to determine whether or not some local business is good enough. This clearly means that only 5% don’t search online before buying things.
§ 85% of people have enough faith on online reviews and they value it like the opinion of someone valuable they talk to.
Questions to ask yourself before hiring a professional writing agency
Before you hire a content writer who will work for your business, here are the few questions that you should ask yourself.
1) What are my project goals?
Before you hire a professional article writer, you need to ask yourself about the type of content you need. You must be aware of the huge difference between a blog copy and a website copy and hence it is crucial for you to find a writer who can deliver the kind of content which you need. Also decide whether or not this project is for the long run or short term.
2) Can I do it on my own?
Definitely you can do it on your own but should you? It is accepted that you can write but will that match with the SEO needs of your blog content or the way in which you should add the keywords in the right place so as to keep SEO in mind? If you don’t think you can, it’s time to hire a professional writer.
3) What is my budget?
You should certainly set a budget so that you know how much you can pay the professional article writer for the tasks he does for you. Are you going to pay in advance or you’re going to pay 50% in advance and the remaining when the task is done?
Therefore, if you’re looking forward to hiring a professional content writer, make sure you make an informed decision and end up choosing the best one for your needs.